Absolut Greyhound Vodka Promotes DJ/Producer Cruelty

The Youtube music video promoting your new vodka Absolut Greyhound promotes DJ/Producer cruelty in the form of robot greyhound racing. While slick with a catchy soundtrack by Swedish House Mafia, DJ/Producers are once again perceived as futuristic exploited entertainment machines. The video is a deadly cross between Project Runway and Mad Max.

Let the cruelty begin!

Vapid fashionistas pose in an arid wasteland for the thrill of watching three starkly beautiful robotic greyhound creatures race for their lives. Once again the focus is on the sights and sounds, the DJ/Producers are muzzled in a dark room with no access to the dance floor, a la Mad Max style. It might have worked for Mel Gibson but it is no way justifiable for a DJ/Producers, even a CGI DJ/Producer.

And just like at the real DJ/Producers event, the lighting and clothes, food and drink take a front seat to the hard work of the entertainers. Sure a robotic, elegant, black beauty falls to the ground at 40 mph. While one model looks appalled, the other laughs. The robot gets up and continues to run. At real events, DJ/Producers are stuck in a dark corner and get no credit for a great event. DJ/Producers who usually take bad falls like that break their legs, break their backs, pull their butt muscles, or are paralyzed hauling heavy speakers and gear. Laugh models laugh.

Many are euthanized at the discretion of the caters and promoters, some with broken legs sub contract their events. Some even pretend to have broken legs to go to a better event.

Some promoters bill this as “pulse pounding action” but I bill it as DJ/Producer heartbreak.

In case you don’t know why Absolut would name a product Greyhound, there’s a cocktail called Greyhound. It’s a mix of vodka and grapefruit juice and if the bartender adds a rim of salt – the cocktail become a Salty Dog.

This ad is haunting…haunting in the way it promotes DJ/Producers Entertainment as subhuman depravity. Haunting in a way, I feel nauseous and want to vomit.

Portraying DJ/Producers as responsible, talent professionals responsible for the success of the event would have been more humane than the forgotten, unloved after thoughts that can be left in a dark corner while all the credit goes to the lighting, food, drink and chair covers. Absolut responsible, it is not.

PS- this is jest. I am Absolutly (see what I did there?) by the new Absolut Greyhound commercial.

Check it out yourself – http://www.youtube.com/watch?v=CmlRK8Da6GE

Apologies to  http://tucsoncitizen.com/tucson-tails/2012/03/20/absolut-greyhound-vodka-promotes-animal-cruelty/ who inspired this parody. I am in favor of adopting greyhounds and working with your entertainer to create a great event.


best wedding ceremony….EVER!!!

Here is blog challenge to my friend and author, Peter Merry, author of “The Best Wedding Reception… Ever!” www.tbwre.com

I officiated and acted as master of ceremonies for Nick and Carrie’s wedding. One of the bridesmaids made the greatest Facebook post ever.

That makes her my favoritest bridesmaid EVAR…. Except for the bridesmaid I married.

20091003 Lindsay and Denny (Dennis)


Not the picture I was hoping for.

This was an amazing wedding day.
It started on Friday night with the rehearsal, as the sun set and a chill fall breeze.

The wedding and reception was held at Eagle Pointe in Bloomington. A great venue. Lindsay and Denny got married on the 1st green and had their reception on the patio. The last time I was there I was in the clubhouse with the ceremony on the 9th green. I discovered on the Monday after the wedding that Jim Cerone was the DJ on the other green. (I don’t know what the Indianapolis metro area did without us for the weekend.).


Much nicer.

Dennis paid me the nicest compliment at the end of the evening. He said… “when we were sitting down and planned this out, I had no idea how much stuff you would be doing…. Thanks”

That is the essence of what I do… Focused on the results. There are a million small things that add up to the difference in end result. It’s the difference between what I do and average.

20091010 Brendan and Stephanie

20091010_Agan_McNamara_060_IMG_7064_thisoneStephanie  is a professional event planner. There was a table or two of guests who are professional event planners. No pressure. None at all.

It was posh. It was fun. Bridgewater Country Club did a great job. There was a bagpiper for the cocktail hour on the deck. Emily Gage was in charge of photography. Debbie Graves who I haven’t worked with in ages, was in charge of video.


This is Martha Ellen, a friend of Bride/Event Planner Stephanie and the P Diddy of day of coordination. She was great! She did a great job. I would hire her.

20090725 Daniel & Kelly

20090725_Daniel and Kelly Millikan_029_DSC08429_thisone

This is part one of my Dentist’s of Monroe County travelogue.

Daniel and Kelly live in Bloomington. Bloomington is a destination for a lot of bride’s in search of an outdoor venue. Over all the places to have a wedding day in their neck of the woods, they choose Avon Gardens in Avon, Indiana. I have to agree on their thinking here.

It’s really an amazing place. The owners and staff are amazing. The location is amazing. The overall vibe is a perfect antidote for wedding day jitters and nerves.

Lois Talley was in charge of photography.

20090725_Daniel and Kelly Millikan_002_DSC08402_thisoneAn amazing collection of friends and family gathered to celebrate the day. It was awesome. (please donate synonyms to “awesome” to indyprodj at gmail.com)

20090516 Jennifer and Matt

I met Jennifer a few years ago.  She helps out with the Noble Evening in the Garden event.  I also met her mom and dad and Matt’s mom and dad at the Noble evening in the garden.

Jennifer won a complete wedding package in the charity auction from Jon Bruce Entertainment.

The reception was awesome.  Crystal Catering’s The Fountains rolled out the red carpet. They did an excellent job.

Tamara Ehrgott was in charge of photography and a treat to meet.

Jon Bruce, man of letters. DJ/MC/BGS

I just finished my last final for Summer Session I. Nine credit hours. DONE! Spring Semester, I took 15 hours. It has been a busy 6 months.

I am now officially a college graduate! I am a Bachelor of General Studies!

You can call me Jon Bruce BGS.

I can’t believe I waited this long to get it done.

For perspective sake, as a DJ, I am probably in the top 5% by education level. It may be higher than that. I will have to call somebody and figure out the actual breakdown.

As a client, do you ever think to ask about education for your entertainment? Most of my clients are some college, college, post graduate degree holders. May I should start handing out a C.V…

My biggest gripe about this business is differentiating the service I provide from the super special DJ guy who never bothered to finish High School and is still living in his parents basement.

You might notice the asymmetry when Mr. Cheap DJ shows up in jeans with a couple of buddies for your black tie event. It couldn’t hurt to ask before hand and clearly establish you expectations.

and no… Black Tie, doesn’t mean Black blue jeans, a buttoned down shirt, with a vest and a clip on tie.